Pullman and Plusvita, traditional brands of Bimbo Brasil, present a new campaign that puts the moments of consumption of Pão de Hamburger as protagonists. The objective is to reinforce the product as ideal for a meeting between friends, with loved ones immortalizing great moments or, even, to prepare a unique recipe abusing the “chef” side that everyone has at snack time.
At the invitation of the brands, actress and comedian Dani Calabresa will be the star of the campaign “The best bread for your hamburgada with friends!”, which will start on the 24th of May. On her Instagram, the influencer will release teasers to the public so that they can follow her during a special event on Hamburger Day, celebrated on May 28.
Alejandro Lacorte, director of strategic planning at Bimbo Brasil, spoke about the campaign:
“For this year, we prepared a campaign with the objective of illustrating, in a playful way, fraternization scenarios between friends and family, highlighting our products as superior quality options to accompany commemorative dates and various moments of consumption. In addition to appropriating World Burger Day, we want to be associated with the good memories of consumers, making the product the most appropriate accompaniment for unique and celebratory moments. During the action, we will also reinforce the quality of our breads, which deliver flavor and versatility to our consumers.”
Conceived by the agency Fri.to – advertising agency of Bimbo Brasil – the hamburgada at Dani Calabresa’s house will have some close friends of the presenter, and of course, with the breads of the brands to make the date even more delicious and fun. All the preparation of exclusive dishes can be followed by the public through the brands’ digital channels, with several tips and recipes.
And for those who want to reproduce the recipes at home, the products used will be available on the Pullman and Plusvita brands e-commerce. The campaign will also be unfolded in several pieces shared on Instagram and Facebook during the month of June, highlighting the best consumption occasions and reinforcing that Pullman and Plusvita will always be the best option for your snack.
Marina Tumolo, director of operations at Fri.to, comments:
“In this campaign we will have many real moments shared with the public, Dani is inviting her friends and thinking about the recipes, she is already a fan of Pullman and Plusvita breads. Working with this reality, we were able to get even closer to consumers and increase brand awareness.”
According to the brand director, the new habits of Brazilians acquired in the pandemic caused the snacks category to grow in the last two years, as people were encouraged to cook and consume more meals at home. It still ends:
“Our challenge is to continue growing and attracting new consumers, because since 2020, Pullman and Plusvita have reinforced the brand among their target, through new consumption occasions, in addition to offering a wide variety of flavors and options to the public. All the effort in our digital campaigns also contributed to the brand becoming a category leader (by value) in 2021.”
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