Check out the news from producers, agencies and vehicles
One of the main news on the market this week was the departure of Guilherme Pierri from Peppery, whose command will be in the hands of partners Luís Maia, Henrique Rojas and Filipe Faro, who will now command the agency. Pierri will only dedicate himself to the Digital Favela platform, of which he is co-founder and co-CEO alongside Celso Athayde.
“Peppery was born from a dream and the opportunity to deliver business solutions that combined creativity, strategy and performance, at a time when companies did not attribute these results”, said the executive.
Still talking about the agencies, Artplan reinforced the creation and content team in the São Paulo office. In all, there were eight professionals, who will be part of two hubs, with different leaderships who answer to Alessandro Bernardo, executive creative director, and Eder Redder, national content director.
The news are: Gregory Martins (full art director), Luiza Cunha (full writer), Murillo Oliveira (jr. art director) Alef Borges and Beatriz Xerez (art assistants), Guives (senior art director), Carolina Lopez (jr. art director) and Felipe Fernandes (art assistant).
Moringa
Moringa announced the arrival of Caio Ribeiro and Luiz Jucá, who will be the new managers to work in the Planning and Data and Insights areas, respectively.
Caio Ribeiro, ex-Brivia Group, will support not only his area, but also the user experience, content and technology teams and other teams at the agency. Luiz Jucá, former CNI, will work with the objective of building solutions that support the generation of insights to enable knowledge that helps in decision making.
Agency3
Fernanda Ribeiro is the new general manager of the Social Media team at Agência3. She takes over after three years structuring and developing the Social Media and Content Intelligence teams at Play9, where she also executed cross-platform strategies for creators and brands, developing custom formats for companies.
According to the board of directors of Grupo3+, the hiring of Fernanda is in line with the construction of a team focused on promoting new projects involving independent and influential content producers, in addition to implementing a more effective approach to each target and profile of platforms such as TikTok. , Instagram, Twitter and others.
Eyxo
Daniel Accampora arrives at Eyxo Content Co, with the mission of expanding the company’s advertising and audiovisual films. In his portfolio, the professional brings numerous films already produced for advertisers such as Walmart, Zaffari, RBS, VW, Fiat, Grendene, Estadão, TV Globo, Caoa, Bombril, among other highlights.
“The audiovisual market is in constant creative transformation. Being able to add my experience to that of Eyxo and Mavo is an innovation process for all of us”, highlights Accampora.
R7.com
Grupo Record announced the return of Dado Lancellotti, former commercial and marketing director of R7.com, to the position of executive director of the company’s multiplatform, which covers the news portal and transmedia initiatives.
The main objective of the contract is to strengthen the relationship between TV and digital performance, with innovation, media and technology projects and actions.
NEOOH
NEOOH presented its new structure, which involves the marketing and commercial departments, and which will report directly to CEO Leonardo Chebly. Caroline Magalhães, who has been part of the team for about a year and previously worked as head of multichannel strategies, is now responsible for CMO.
Who also has a new strategic position in the structure is Kleber Costa. At NEOOH since 2019, he will now occupy the position of director of new business, working in partnership with the commercial team and focused on prospecting new assets for the group.
Completing the new trio of NEOOH leaders Delen Bueno, who joined the company in January of this year and responds as national commercial director, leading the sales teams in more than 20 states where the company is present.
SunMedia
SunMedia announces the arrival of José Albuquerque to the team for the position of commercial director. Zé, as he is known, arrives with the objective of conquering the strategic market in Brazil for the company, and strengthening its presence in Latin America. He will play in the team led by country manager Marcio Zorzella.
“Now, at SunMedia, I want to combine my experience to help brands and agencies achieve their KPIs through the technology of a leading digital video company”, says José Albuquerque.
PBA Cinema
PBA Cinema has strengthened its service team with the return of Fernanda Gomes to the production company. Graduated in Publicity and Propaganda, Fernanda will work in the service team with the head of sales Markinhos Fagundes, focusing on the area of relationship, prospect and executive production, under the command of managing director Mayra Gama.
“I am very happy and honored to be back in the PBA team, a producer I was a part of for so many years and that I continued to follow not only its growth, but its consolidation in the Brazilian market. I hope to continue collaborating so that we continue to grow always”, says Fernanda.
ShowHeroes
Renato Citelli and Glauce Mendes assume, respectively, the commercial direction and marketing management of ShowHeroes. Citelli brings in his CV management positions in the commercial and advertising areas of companies such as Sony, Microsoft, Terra, Twitter and Yahoo!, having his last experience in Samsung Ads.
Mendes, a publicist with a postgraduate degree in Marketing Management from FVG and 14 years in the market, worked for six of them in the trade marketing area at Globo, including players such as Grupo Estado, RBS, Fox, Samsung, Terra and GDB. Both will report directly to Lilian Prado, country manager at ShowHeroes Brasil.
Effect Sports
Effect Sport arrives in São Paulo with the hiring of Felipe Soalheiro as general director for the operation. The executive will also act as commercial head, being responsible for expanding Effect Sport’s participation in the sponsorship market, consulting for brands and promoting business in the sport, in addition to the commercial development of the NFL in the country.
Graduated in business administration with a specialization in sports, entertainment & events marketing from New York University, Soalheiro has worked at IMG, Africa and Octagon.