Ruffles, the official snack of the NBA in Brazil since October 2021, officially arrives at NBA House 2022an event dedicated to basketball fans, to be held from June 2nd to 19th in São Paulo, at Shopping Eldorado.
Ruffles is a League partner in the United States and Mexico, inaugurates in-person activations in partnership with the NBA in the country with a focus on reinforcing the fun and irreverent positioning “Ruffles make everything crunchier” and address the occasion of consumption during the 2022 Finals games.
In order to reinforce the brand’s humorous bias, RUFFLES® launches the “Crocrunch Cam”. Created and developed by Ampfy, it is a Brazilian version of the traditional “kiss cameras” that are performed during game breaks, making the NBA much more crispy after electrifying throws and plays.
Through a bot on WhatsApp, engaged consumers can upload their videos having fun while following the matches. The videos selected by Ruffles will be shown during game breaks on Band – the official broadcaster of the NBA on open TV – in addition to being played at the brand’s booth at NBA House and on social media. The vignette will be collaborative and the intention is to have the participation of consumers and influencers in the content.
“We found in the universe of the League a great opportunity to connect with our target audience, combining the fun of the sport and the consumption of Ruffles and making this moment much more crispy”, comments Pedro Goldfarb, Marketing Director of PepsiCo Brasil Alimentos.
For visitors to the NBA House, the brand has also prepared the “Dunk Ruffles” and invites League fans to show their skills in an interactive experience, where it is possible to dunk a basketball hoop and fall into a pool of potato chips. of foam, the result is a fun gif for users to post on their social media.
In addition, Ruffles has just launched themed packaging in partnership with the NBA, reinforcing its presence as an official sponsor of the League in the country. To generate interactivity with the product, the brand has developed a game that can be accessed via the QR Code found on the back: the consumer will be able to perform master moves, learn curiosities about the NBA and receive a 10% discount to be used in the brand’s official store. .
The special pack is already available at the main points of sale in the country, such as Pão de Açucar, Carrefour, among others, for the suggested value of R$ 7.49.
The campaign will also feature a team of influencers and content creators, such as Fernando Medeiros, Sidney “Dois Percent”, Laura Seraphim and Bárbara Coura. To learn more and follow the developments of the partnership between RUFFLES® and NBA Brazil, access the official profiles of the brand.
Service
Date: 2 to 19/06
Game Night hours: 7pm to 11pm
Fan Day opening hours: Fridays, Saturdays and Sundays (check times on the official website)
Location: Shopping Eldorado parking lot.
Address: Av. Rebouças, 3970 – Pinheiros, São Paulo – SP, 05402-600
Tickets available through the official website.
*Data based on the Nielsen Study from 2020 to 2021, referring to the potato chips segment in Brazil.
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