Some time ago, BIS launched the campaign a-BIS-tinence to show the public the lack of control that arises from the desire to eat the delicious chocolate-flavored wafer. But it seems that a-BIS-tinence has reached another level! BIS and Stranger Things, a Netflix series, come together in an unprecedented partnership. In addition to new campaign videos, the brand prepared a giant-sized themed package for the marathons of Stranger Things 4 Vol.1, which debuts on May 27, and Vol.2, which enters Netflix on July 1.
In the real world, a-BIS-tinnence makes people face an angry pinscher. In the Upside Down, what will the audience be able to do? The plots of Stranger Things will serve as a script for the new films of the a-BIS-tinence campaign. Check out:
And there’s more! We know that after opening a box of BIS, it makes you want to eat one after the other, even more so when you are in front of the TV. To ensure that you will have crispy wafer throughout the marathon of the new episodes of the series, the brand will launch a giant-sized themed packaging, with 80 units. The product will be available for purchase at the end of May, through Rappi Turbo and Ifood.
“We are building a very close relationship with our audience, with a young and relaxed language. Connecting the series with our campaign is a fun way to secure BIS in so many marathons to come with the long-awaited release of the new season of Stranger Things.” Fabiola Menezeschocolate marketing director at Mondelez Brasil.
The media plan includes 15” and 6” films for digital. In addition, the BISQUADa team of influencers who are brand ambassadors, has guaranteed participation in amplifying the campaign across all platforms.
Technical Sheet | Bis
Agency: DAVID SP
Campaign: aBIStingling in Hawkins
Client: Mondelez
Product: BIS
Creative Directors: Rogério Chaves, Fabricio Pretto
Editor: Lucas Vigliar
art director: Bruno Sabino
Attendance: Carolina VieiraTom GilCacá FranklinCamila CoelhoAmanda Sávia
Production: Fernanda Peixoto, Ariama Pereira, Ana Beatriz Duarte
Revision: Ava Silva
Planning: Luciana Mendes, Carolina Silva, Angel Pinheiro, Alicia Esteves
Media: Marcia Mendonça, Thomaz Chamiso, Guilherme Lopes, Victor Fortes, Brenda Cunha, Guilherme Garcia
Global Production Partner: MediaMonks
Account Director: Paulo Skirts
Creation director: Tarso Soares
Executive production: mauger girl
Production: Cris Almeida, Biba Werdesheim, Rodrigo Alvarado
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