Wunderman Thompson Brasil announces new content and influence structure. From now on, the areas that worked dedicated to clients will be unified and supervised by a leadership who will have a vision of the whole, helping to optimize the agency’s strategic processes. The new format will be led by Mariana Hasselmann, who worked for two years as responsible for the content director of the client Avon. Mariana becomes responsible for the general direction of content and will report to Keka Morelle, CCO of Wunderman Thompson Brasil.
“We are very happy with the new content and influence structure. This function plays an important role because it will integrate several areas within WT Brasil, which makes the work even more efficient and productive. The promotion of Mariana Hasselmann is recognition of all the work she has been building at the agency”, said Keka.
“I couldn’t be happier with this challenge. I am a strong supporter of my area and am proud to see our work gaining prominence in one of the most relevant agencies in the market. I believe we have all the tools to make WT Brasil an agency even more recognized for its content and influence work”, concludes Hasselmann.
