Developing projects with major brands and international entities as clients since 2008, the live marketing, digital content and media partnerships agency expands its service portfolio by incorporating SportBiz Consulting, founded by Soalheiro in 2014. Specialized in connecting global brands to sports properties , the consultancy will act as an integrated division of Effect Sport, serving current and future clients.
“Being present in São Paulo has always been on our radar and more than ever this is the ideal time to do so. We are very happy with this news and with the arrival of Felipe Soalheiro. His experience in global sponsorship and activation platforms will greatly enhance Effect Sport and open new fronts with brands that want to connect with their audience through sport, in a creative and innovative way”, celebrates Effect Sport CEO Pedro Rego Monteiro.
Graduated in business administration with a specialization in sports, entertainment & events marketing from New York University, Soalheiro has worked at IMG, Africa and Octagon. The executive returned to SportBiz Consulting at the end of 2021, after deciding to step down as commercial director at FC Diez Media, in which he was responsible for the sale of sponsorships for Conmebol club competitions since 2019.
“Effect’s credentials attest to the agency’s enormous potential in the São Paulo market, both to attract as clients brands that already invest or wish to invest in sponsorship platforms such as the World Cup, the Brazilian national team, Libertadores, professional clubs and Olympic sports, as well as to lead the commercial development of international properties, especially the NFL, in addition to others with whom we are in negotiations”, celebrates Soalheiro.
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