Revenge and desire. These are the two words that sum up the new campaign of laCreme, from Cacau Show, the world’s largest chain of fine chocolates. created by LVL agency, the new film stars again by the presenter and chef Olivier Anquier, already recognized by the public as a poster boy for the laCreme brand. The film features two major brand launches, for consumers who have dietary restrictions related to the intake of sugar or lactose (milk sugar), the Zero Added Sugar 100g and Zero Lactose 100g Tablets.
Olivier will once again circulate through the charming townhouses where some women watch him from the windows of their houses. The purpose of the provocation is to bring the character back to the commercial scene starring the chef in 2016, but with freshness and female protagonism – both on stage and behind the lens, since the film’s direction is directed by Cris Vida, from Cine.
Check out the campaign film:
“The challenge was to keep the same codes, expose the creaminess of the product, have the music with that Parisian feel, present the new zero added sugar and zero lactose flavors, but with a new storytelling, showing that the protagonists of the film are: the tablets and women.”, comments Celio “Celinho” Salles, creative director at LVL.
This time, women are the ones who enjoy the tablets from the laCreme line. The film flirts with the creaminess of chocolate, the exchanges of glances between the characters, an atmosphere of seduction that is in the air, all of this wrapped up in the soundtrack by Thomas Roth, from New Moon, but hides a provocation that is only revealed in the last scene. Which reveals that, this time, the one who wants to try the tablets is Olivier himself.
“For us it is very important to bring this female role to our campaign. In addition to introducing our consumers to the new tablets that now make up the entire laCreme family.”, concludes Stefenson Soalheiro, Marketing Director at Cacau Show.
Datasheet
Advertiser: Cacau Show
Product: Institutional
Agency: LVL
CEO: Roberto Campos
Creative Director: Celio Salles
Creation: Marcelo Henriques, Walmor Mello, Paulo Souza, Felipe Perles, Alexandre Nunes
Attendance: João Lentcsh, Gabriela Leonardo
Planning: Daniel Rios
RTV: Cida Nascimento
Media: Manoel Neto, Patricia Angelis and Fabiana Santana
Graphic Production: Mario Vianna
Film Producer: CINE
Director: Cris Vida
Signed Director: Ana Laforga and Nicolai Panzanella
Dir. Photography: Fernando Oliveira
Executive Producer: Raul Dória and Deo Borba
Executive Production Assistant: Renata Jarud
Line Producer: Fernanda Mormanno
Production Coordinator: Jair Costa
Coordinating assistants: Kaique Nepumoceno and Roseli Sabino
Production Director: Tatiana Ueda
Editor: João Branco
Submission: CINE X Team
Postgraduate Coordinator: Sérgio Cicinelli and Lucas de Paula
Island Coordinator: Marcos Rodrigues
Audio Producer: New Moon
Music producer: Teco Fuchs
Finishing: New Moon Team
Coordinator: Adriana Coimbra
Sound producer service: Larissa Storch
Customer approval: Alê Costa, Stefenson Soalheiro, Lilian Rodrigues and Victor Costa
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Cacau Show brings a new version of the traditional film laCreme appeared first on DNEWS.