Among the main goals is to increase the reach of the brand on TikTok
Emplifi announced this Tuesday (31) that, from now on, it will have an integration with the TikTok Marketing Partner Program, focused on content marketing. With this, the company becomes part of an inaugural group of partners, which will assist brands in managing content on TikTok.
According to Emplifi, the initiative will give customers, users of the Social Marketing Cloud platform, the opportunity to expand the reach of their brand to an ever-growing community of TikTok followers.
Through this integration, marketers will be able to use Emplifi Social Marketing Cloud to manage and monitor the conversation happening on an organic TikTok page, as well as respond to comments.
“Thanks to this integration, it’s never been easier for marketers to use Emplifi Social Marketing Cloud to manage, optimize and scale their TikTok content marketing efforts. TikTok analytics can be added to the workflow for monitoring interactions, engagement rates, video views, geographic data and more,” said Mark Zablan, CEO of Emplifi.
