League of Legends player will represent Brazil at Gaming Intel Global Alliance
Intel’s global team of ambassadors gained a reinforcement: Gabriel “Kami” Bohm, one of the main names in the League of Legends scene in Brazil. From now on, Kami will have commitments to Intel, from attending events such as the Brasil Game Show, scheduled for October, to participating in product launch campaigns.
For Intel Brazil marketing manager, Giovana Gaiolli, the activations of the Gaming Intel Global Alliance influencer team are an important core in the multinational’s global communication strategy to reach the gamer community.
“We created the Global Ambassador Activity Program to showcase how Intel innovates and supports the gaming world. With the aim of linking them to our technology, ambassadors will come together to raise awareness and highlight how Intel technology drives gaming experiences through a variety of key messages throughout 2022.”
The CEO of paiN Gaming, Thomas Hamence, highlights the role of the organization of always looking to innovate in the eSports scene and always having strong brands as partners. “We are very happy to have our work recognized and to offer our streamers, influencers and players the opportunity to be supported by global brands that care about developing the esports market in Brazil and worldwide.”
