According to Brand Footprint, the brand, which has led the ranking since the first edition in 2012, was purchased 6.6 billion times in 2021.
Coca-Cola remains the world’s most chosen brand, according to the 2021 edition of Brand Footprint, Kantar’s annual report. The brand, which has led the ranking since the first edition in 2012, was purchased 6.6 billion times in 2021, which represents a 3% increase over the previous year in the number of transactions.
The second in place remained with Colgate, with 4.6 billion acquisitions. Maggi completes the top 3, with 3.3 billion, which guaranteed its return to the post after one year.
In a 10-year comparison, the study shows how the industry has advanced. In 2021, for example, the FMCG (Massive Consumer Goods Market) recorded a sales volume of US$ 650 billion, up 33% compared to 2012.
More brands grew and were chosen over a billion times. 28 in 2021 against 16 in 2012. Close-Up and Cheetos are the newest to reach sales volume.
During this period, the choices for the brands positioned among the 50 also increased, an increase of 9.4%. They left 66 billion times they were selected to 72 billion times.
“The first behavioral truth is that the number of brands shoppers buy remains the same as it was ten years ago. The average family buys a portfolio of 55 FMCG brands in a year,” Benjamin Cawthray, director of Global Thought, said in a statement. Leadership of Kantar’s Worldpanel Division. According to the professional, it does not mean that they buy the same brand every year.
“The second behavioral truth is that the only way to grow is to find more buyers. Over the decade, 88% of growing brands have done so,” added the executive.
