Created by the Oliver agency, the action shows celebrities in routine scenes and situations.
Cauã Reymond and Rafa Kalimann star in Activia’s new campaign, which addresses the importance of including live probiotics every day. Created by the Oliver agency, the action shows celebrities in routine scenes and situations.
The strategy is supported by action with influencers such as Carol Peixinho and Sérgio Malheiros, who will reveal the weekly routine and show the impact of Activia so that your days flow better. The media plan also includes advertisements on portals and podcasts.
“This new campaign aims to reinforce that Activia is a functional, tasty yogurt brand, with live probiotics that bring benefits to digestive health. In other words, we want to tell consumers that everyone can and should consume Activia daily to help keep digestive health up to date”, says Marina Lisboa Marketing Manager.
