Rapha Borges is one of the new additions to the agency’s creative team, which also announced the promotion of Mellina Fontoura and Paula Keller Perego to ACDs
Led by ECDs Bruno Brux and Murilo Melo, the creative teams at GUT São Paulo have gained reinforcements – Rapha Borges, ex-Africa, arrives to assume the position of creative director.
Mellina Fontoura and Paula Keller Perego are promoted to associate creative directors. Previously, the creatives served as Senior Art Director and Senior Writer respectively.
Both have stints at Talent, and Mellina was also part of the WMcCann team.
Rapha has almost 15 years of career, and has collected passages at WMcCann, Ogilvy and McGarryBowen. In Africa, where he worked between 2017 and 2022, he was creative director, serving accounts such as Vivo, Itaú, Budweiser and ESPN.
