Survey carried out by Buzzmonitor, the European championship decision was mentioned more than 48 thousand times on social networks
Held last Saturday (28), the Champions League final was mentioned by 48,233 of 5,621 different users on social networks, which resulted in an average of 8.5 publications per user, as pointed out by a Buzzmonitor survey carried out between the 24th and 29 of last month.
On Facebook, the sports portals TNT Sports, Globo Esportes and Sports Center BR were some of those chosen for fans to get information about. In the period, the news that received the most ‘amei’ reactions was the Marcelo player interview announcing the departure of Real Madrid after the Champions League final.
Then appeared a exclusive with Vini Jr. (loved by 15,000 users) and the Rodrygo and Vini Jr’s goal celebration (loved by 11,000 users).
Through the analysis of the 25 most used hashtags in the publications, Buzzmonitor also monitored the most talked about personalities: Camilla Cabello (singer who performed the opening show) and the player Vini Jr, Brazilian who scored the goal that led to Real Madrid’s victory.
Users also used hashtags to signal which portal and channel they followed the game or news about it. In the volume ranking, it led TNT (#CasaDaChampions), HBO Max (#ChampionsNaHBOMax), SBT (#ChampionsNoSBT), and ESPN (#FutebolNaESPN).
