The company assumes a new visual identity and an even more humanized positioning
Infojobs has a new look. The rebranding of the brand presents a new logo, mission, vision and brand values with the aim of assuming a new visual identity and more humanized positioning.
The change takes place a few months after the company was fully acquired by Redarbor.
“The repositioning of the brand aims to reaffirm and consolidate the purpose of Infojobs, which covers both sides of recruitment. This time, with a more modern, dynamic look and focus on the future and quality of life for all those involved in the process,” he said. Ana Paula Prado, CEO of Infojobs.
The new Infojobs logo features a typography with rounded and modern shapes to follow the trajectory of the public and the job market.
“The new font gives more fluidity to the text and matches the digital environments where Infojobs is present. Being readable in all applications and pleasant for communications presented on the web, in applications and in print as well. And the main colors of Infojobs remain blue and orange, with the objective of maintaining consistency and brand recognition”, pointed out Ana Paula.
The company will also have new secondary tones added to the color palette, such as: light blue, yellow, lilac and green, which will be used to complement the visual messages.
Infojobs presented a list of values to guide its actions and positions, with emotional and rational reasons. They are: future, inspiration, leadership, trust, innovation, ease, proximity, effectiveness, growth and optimism.
“We intend to align initiatives, strategies, objectives and communication, with the purpose of inspiring people and companies to imagine a better professional future, with optimism, security, proximity and ease”, concluded the CEO.
