Signed by Galeria, the action features SpongeBob SquarePants and the character Frank, from the animation Hotel Transylvania, in JC Decaux’s out-of-home stations.
Vivo Play “invaded” São Paulo watches in an action that aims to highlight the variety of content available to subscribers of the operator’s service.
Signed by Galeria, through its Vitrine business hub, the action features SpongeBob SquarePants and the character Frank, from the Hotel Transylvania animation, in JC Decaux’s out-of-home stations.
“With an OOH impact action, we strengthened our campaign that seeks, in a playful way, to highlight the advantages of Vivo Play and the ease of finding all content, whether sports, movies, entertainment and news, live and on demand, in a single place”, said Marina Daineze, director of Brand and Communication at Vivo.
For the accomplishment of the action, the street clocks of São Paulo gained a new structure, with production of the company Bizsys and the screens that were replaced by a 3D scenography, with scenographic pieces that use high density plates, fiberglass veil and polyester resin. In order to achieve a realistic effect on the characters, Duco paint and automotive matte varnish were used for finishing.
“OOH media plays an extremely relevant role in enhancing the connection between brands and consumers. It becomes part of the customer’s journey, in the context of the city and their daily lives”, highlighted Paulo Ilha, Chief Media Officer of GALERIA and leader of Vitrine.
