Ceusa closed a partnership with São Paulo Fashion Week (SPFW), which takes place between May 31 and June 4.
The company is sponsoring the event and will activate it at Komplexo Tempo. In the space, guests for the parades will participate in an interactive action on the panel that has the event’s initials (SPFW).
In a playful game, guests will receive a numbered Ceusa ceramic piece and they will be part of the assembly of the puzzle that will become an artistic installation and will be on display on the event’s external wall.
The Ceusa coating chosen to star in the action is the Bubbles collection, inspired by handmade creations.
“We work to bring the consumer this experience in which personal style can and should be a feature present in living as well, going far beyond form and function. We invested in this partnership with São Paulo Fashion Week to spread this idea and show that fashion and style are also made at home”, explained Fabiana Melo, Branding, Communication, Digital and CRM Manager at Ceusa.