The wait is over! From May 30th, Outback lovers will be able to delight in and miss one of the restaurant’s biggest hits: Fondue Outback! But for this edition, the brand brings two totally bold and unprecedented flavors: the New Fondue Outback 5 cheeses, which has a special mix of famous cheeses and the New Fondue Outback Brigadeiro, totally outbackzado and unique, which has a light touch of paprika that brings out the chocolate flavor. The season’s favorites are served on the chain’s traditional Australian bread, which once again takes on the shape of a bowl, and comes with delicious new side dishes.
“This is the fourth edition of Fondue Outback, which is always a hit in our restaurants. This year, we present totally reformulated recipes and new flavors, maintaining quality and reinforcing our communication of freshness at the table with real food every day”, explains Renata Lamarco, Marketing Director at Bloomin’ Brands, the group that owns Outback Steakhouse.
The savory fondue comes in a new version with five cheeses such as Emmenthal, Blue Cheese, Cheddar, Gouda and Mozzarella, with five side dishes for all tastes and styles. They are: cubed filet mignon, barbecue grilled chicken pieces, breaded prawns, in addition to the new Barbecue Ribs (barbecue grilled pork rib bites) and Homemade Golden Potatoes, which are delicious baked potatoes with a homemade touch. .
The sweet version is a creamy brigadeiro with a light touch of paprika – which guarantees the Outback flavor and also highlights the chocolate -, finished with sprinkles. In the side dishes are the tasty pieces of Brownie Thunder, strawberries and fresh grapes, in addition to the two novelties that promise to make Outback lovers even more passionate: cookie bites and crunchy mini churros.
The novelties are available in restaurants and delivery via iFood for a limited time and while supplies last.
Less ‘bora score’ and more Fondue Outback…
With a campaign aimed at exploring a very Brazilian habit of frequently saying ‘let’s book’, but never booking anything, the New Fondue Outback arrives to help take these meetings out of the realm of imagination and encourage the public to unlock these meetings and break routine, betting on the expression “it’s time to make it happen”.
With a fun and different movie, the brand brings everyday situations in which a couple of friends try to arrange meetings that never happen. But one of them comes face to face with the Fondue Outback and begins to envision the moment to make it happen. In the end, Outback helps unlock the meeting of these and other friends who, together, enjoy the restaurant in a routine break #MomentoOutback. The campaign is signed with the concept: It’s time to make it happen: less bora mark, more Fondue Outback.
“It’s time to make that ‘let’s score’ happen that is always said, but only in promises. The New Fondue Outback is perfect for anyone who wants a complete #MomentoOutback as a couple, friends or family. We are going to try to break the habit of being alone at the bora mark and turn Fondue Outback into a great reason to make all the meetings with the people we love happen”, concludes Lamarco.
Check out the campaign video:
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