To celebrate Ketchup Day (05/06), Heinz made an unprecedented partnership with the meme Flork and created the first delivery of #PizzaMeme, which will send personalized pizzas, with memes written with ketchup. Consumers will be able to choose famous phrases from the internet, such as “You are a winning machine” or “React, woman, put on a crop top”.
Activation is a feat of Heinz with the creator of @florkofcows, which has been running around the internet for years and recently started stamping cakes with funny phrases in Brazil. The character’s creator, who prefers to remain anonymous, says:
“Brazil is a meme factory and seeing Flork stamped on cakes, mugs and t-shirts is incredible. I really liked the idea of taking this to pizza! I think it can create a new wave of meme adaptations and engage people in networks.”
Thiago Stelle, Content Manager at Heinz, explains:
“This is a national debate known on the internet. Inviting the biggest meme of the moment to sign Pizza Meme with us makes this conversation more delicious, connecting the brand with internet culture and entertaining the crowd. In addition to being an important date to reinforce that Heinz Ketchup is the perfect choice, as it contains a lot of flavor in 6 ingredients of 100% natural origin and only.”
To order and be surprised at home, just enter the profile of Pizzaria Primo Basilico on iFood, in São Paulo, select the pizza you want among those identified with #PizzaMeme, and finish writing your sentence in the observation field. Then just go to the payment and wait for your delicious and funny pizza to come home, with lots of Heinz ketchup, of course! The action takes place on the 05/06th, while stocks last.
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The post Heinz creates the delivery of #PizzaMeme along with Flork appeared first on DNEWS.
