The recent crisis of some streamings did not seem to affect the growth of GloboPlay at all, which showed growth in the first quarter of 2022 and had a 50% increase in revenue.
The numbers were shown this Wednesday (1) to the station’s employees. According to Notícias da TV, there will be a live broadcast today (6) with Ricardo Waddington, director of Estúdios Globo, and Manuel Belmar, leader of the Finance, Legal and Infrastructure area.
According to the document presented, live content and increased interest in following the reality show Big Brother Brasil 22 live helped boost sales above average.
Among the money received from Globoplay, sales of programs abroad and pay-TV subscriptions, the broadcaster managed to raise BRL 1.396 billion, surpassing the figure of BRL 1.316 billion last year.
“The adversities of recent years have not prevented us from advancing in our transformation processes. The efforts made to achieve a good performance in the digital environment, both in advertising and in streaming, are already showing results”, says the president of the broadcaster Paulo Marinho.
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