Bauducco presents the “Biscoito Festival”, an action that is part of the “Bauducco Todo Dia” relationship program and offers prizes of up to BRL 50,000, in addition to daily prizes of up to BRL 500 per day and BRL 5,000 per day. per week. The promotion runs until the 30/06th in stores throughout Brazil.
In order to strengthen the partnership relationship with its consumers and offer benefits and novelties in different periods, at the beginning of 2022 Bauducco launched the annual relationship program “Bauducco Todo Dia”, which brings different activations on commemorative retail dates, such as the “Festival do Biscoito”, which takes place until the 30/06th at points of sale throughout Brazil.
The “Cookie Festival” brings to consumers dozens of prizes of up to R＄500 per day and R＄5 thousand per week. There is also the grand prize of R＄50 thousand reais, which takes place at the end of the promotion. During this period, the accelerating products (which double the chances of winning) are the Choco Biscuit cookies, which combine a crispy cookie and a chocolate bar, in addition to the entire line of cookies and waffers.
To participate, simply register the purchase tax coupon in theofficial site. Subsequently, participants can find out if they have been awarded and request the amount, which is delivered instantly and completely online, with the deposit of cash credits, directly into a PicPay account – except for the five final prizes of R＄ 50 thousand each , which take place via the Federal Lottery, as well as the weekly draws. The promotion is valid for purchases made in physical stores across the country and for online purchases.
“Bauducco seeks to get even closer to consumers with the Biscuit Festival, an important movement for the category. In it, we highlight our more indulgent portfolio, such as Cookies, Wafer and Choco Biscuit, a great innovation that combines a crunchy cookie with a delicious chocolate bar, taking advantage of the winter period that increases demand for these items”, explains Juliana Corá. , marketing grouper at Bauducco.
The program developed by the Bullet agency brings to the market a new way of promoting, in which the promotional campaign strategy keeps Bauducco in evidence at the Brazilian table, generating engagement with consumers every day of the year.
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