The partnership with the league aims to reinforce the brand’s positioning
Ruffles, the official snack of the NBA in Brazil since October 2021, made its debut at NBA House 2022, an event dedicated to basketball fans that takes place between June 2 and 19, at Shopping Eldorado.
The brand inaugurated in-person activations in partnership with the basketball league in the country with the aim of reinforcing the positioning “Ruffles makes everything crispier” and addressing the occasion of consumption during the 2022 Finals games.
In order to reinforce the brand’s humorous bias, Ruffles launched the “Crocrunch Cam”, created and developed by Ampfy, which is a Brazilian version of the traditional “kiss cameras” that are performed between games.
Through a bot on WhatsApp, consumers can send their videos having fun while following the matches and the selected videos will be shown in the intervals of the games on Band, the official broadcaster of the NBA on open TV, in addition to being played at the brand’s booth at NBA House and on social media.
“We found in the universe of the League a great opportunity to connect with our target audience, combining the fun of the sport and the consumption of Ruffles and making this moment much more crispy”, commented Pedro Goldfarb, Marketing Director of PepsiCo Brasil Alimentos.
For NBA House visitors, the brand has also prepared the “Slam Dunk Ruffles” and invites League fans to show their skills in an interactive experience, where it is possible to dunk a basketball hoop and fall into a pool of potato chips. foam.
In addition, Ruffles launched a themed packaging in partnership with the NBA, reinforcing its presence as an official sponsor of the League in the country, which has a QR Code with interactivity for fans.
The campaign also has a team of influencers and content creators, such as Fernando Medeiros, Sidney “Dois Percent”, Laura Seraphim and Bárbara Coura.
