Vinicius Löw replaces André Campos, who left the company last month
The new marketing director of Campari Group is Vinicius Löw, who had been working at the company as head of digital since 2021. He replaces André Campos, who left the position in May.
“The group has extremely iconic brands. The objective will not only be to sell Campari and Aperol, but to generate desire for the sophistication of a Negroni, to provoke a sensation of sunset with an Aperol Sprtiz. I strongly believe in the power of creativity to boost the mixology market, whether inside or outside the drink”, says Löw.
Expanding initiatives and strengthening the company’s expansion are among the attributions of the executive who graduated in advertising from Universidade Belas Artes with an extension in trade marketing from ESPM and a specialization in Branding from Hyper Island. Löw has worked at Vice Media Company, Pernod Ricard Brasil, Absolut Vodka and Chivas Brothers Latin America and the United States.
Founded in 1860, Campari Group produces more than 50 brands present in 190 countries. Based in Sesto San Giovanni, Italy, Campari has 22 factories worldwide, has its own distribution network in 22 countries and has more than 4,000 employees globally, 180 of which are in Brazil. The company has corporate headquarters in São Paulo (SP) and a manufacturing unit in Pernambuco (PE).