Signed by VMLY&R, action will have movies for internet and TV
A social media phenomenon, influencer and singer Menor Nico stars in Vivo’s new campaign, which encourages number portability for the operator. Nico became famous for catchphrases like “Ulalau!” and now he uses all the good humor to tell why having a Vivo chip is the best option.
The campaign created by VMLY&R has two films for TV and internet that make a parody of one of Nico’s biggest hits: “Amor ou Litrão”. The films show everyday situations, in which friends talk about a possible chip change, until the digital influencer appears on the scene and asks:
“Menor Nico is one of the new names that represent Brazilian popular culture and that manage to attract millions of followers thanks to the digitization of the country. This makes it have a natural identity with Vivo and helps to add even more contemporaneity and freshness to the brand”, says Sleyman Khodor, executive creative director at VMLY&R.
Datasheet
Agency: VMLY&R Brazil Propaganda Ltda
Client: Telefonica Brasil S/A
Product: Vivo Pre
Title: So, which one will it be?
Duration: 30”
CCO: Rafael Pitanguy
ECD: Sleyman Khodor
Creation director: Pedro Lazera, Marcos Magario
Associate Creative Director: Jean Guelre
Dir. Art: Diogo Dutra, Jean Guelre
Editor: Sleyman Khodor, Pedro Lazera
Attendance: Leonardo Balbi, Aline Garcia, Carolina Rangel, Rafael Cardoso, Camila Zaim, Bruna Defelippe
Client: Marina Daineze, Juliana Covino, Rodrigo Clemente, Daiane Freitas Monzen, Beatriz Pereira Gonçalves.
Media: Elenice Galera, Diego Freire, Danilo Pizardi, Julia Santana, Ligia Antunes, Rafael Rodrigues
Planning: Sumara Osório, Marcelo Germano, Giulia Romanelli and Simone Bispo
RTV: Nicole Godoy | Anderson Rocha | Ian Inglez | Barbara Emery | Guilherme Rodrigues | Nicole Thedin | Amanda Vieira | Bianca Aguiar
Producer: prodigal movies
Scene direction: laga villanova
Executive production: Francesco Civita, Chico Pedreira, Ana Chrysostomo, Rebeca Broncher and Ana Mendes
Executive production assistant: Amalia Agatha and Pedro Borgacio
Production coordination: Nathalie Gautier, Luiza Campanelli, Bruna Nogueira and Samantha Assis
Coordinating team: Rafael Neder, Fabiana Baptista, Beatriz Soares, Lucas Pereira, Everson Martins and Viviane Isabele
Research and Development: Maggie Landim, Cibele Nogueira, Isabel Azevedo, Tunico Rodrix and Ana Lívia
Assistant director: Diego Dossa and Paula Balieiro
Production direction: Davis Fabri
Photography direction: Leo Kawabe
Art direction: Pedro Henrique Rodrigues
Costume: André Braune and Allan Gandhi
Cast production: Alice Wolfenson and Neto Avena
Post-production coordination: Tutu Mesquita and Priscilla Paduano
Post production assistant: Letícia Harumi
Mounting: Jean Battistini
Post-production and finishing: prodigal movies
Finisher: Georges Sakamoto
color correction: Ely Silva
Sound producer: Sound
Soundtrack and Mixing: Nixon Silva
Musical direction: Lucas Duke
Production coordinator: Anderson Soares
Attendance: Alessandra Ferreira
Announcer: Minor Nico
Production date: June / 2022
