Getting close to Valentine’s Day, we decided to separate some campaigns that marked their creativity. We list 5 special campaigns launched by different brands that deserved to be mentioned for having something special.
America’s gifts
“Love can be diverse, and so can gifts. Valentine’s Day? Relax, at Americanas you think!” is the new store campaign. The communication strategy also presents offers for all budgets, ranging from cell phones to perfumes, from boxes of chocolates to market ingredients for a romantic dinner, with discounts of up to 50% and cashback of up to 20% on purchases paid with super app Love Digital.
Whopper’s wedding
Burger King has launched one of the most creative campaigns of the year so far. Based on a movement that has often happened between couples and has gone viral on the internet – wedding ceremonies and rehearsals at BK’s restaurants – the network proposes that this month, in celebration of Valentine’s Day, the first 20 couples who present a photo of ceremony or post rehearsal, held in one of the stores, will receive two free Whopper on every wedding anniversary.
Marisa and the royal couples
On Valentine’s Day last year, Marisa used the motto “Staying #BemJuntos always goes well” to reinforce the importance of small gestures in relationships between boyfriends. With the signature of the Africa agency, the campaign was broadcast on TV and social networks, with a 30-second film starring real couples of different profiles in moments of intimacy captured at home.
The Apothecary campaign
In one of the most controversial campaigns of the year when it was launched in 2015, this advertisement seeks to reach diversity on Valentine’s Day. In the commercial, you can see several couples getting ready to see their partners and deliver gifts for Valentine’s Day. The surprise of the video however comes when it is revealed that the couples in question are homosexuals.
Centaur and couple sports
The film, created byTon Movies, shows three real-life couples gifting themselves with items related to sports, showing that movement is always present in everyone’s lives. In a cheerful tone, the campaign highlights couples having fun inside one of the brand’s stores, encouraging other similar couples to exercise and play sports.
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The post TopPubli: the 5 best Valentine’s Day campaigns appeared first on DNEWS.
