The operation will have an exclusive team with more than 20 professionals
Leo Burnett TM won the social always on account of the Samsung smartphone category, a brand that has been with the agency for over 10 years, and will be responsible for all mobile strategy and management, activations and partnerships with influencers. The operation will have an exclusive team of more than 20 people.
“Samsung has been one of the key brands in Leo Burnett TM’s customer portfolio for over 15 years, and this achievement represents an increase of around 30% in account service. Continuing to grow organically into such a strategic customer over a period of time in which innovation, social interactions and consumer relationships with the technology industry have been radically reinvented reflects the internal evolution that we have built in our business”, says Fabio Brito, VP, Creative Business at Leo Burnett TM.
With the new chapter of the partnership, the agency expands its operations and intends to strengthen the Galaxy brand. To secure the account, in a competition in which 4 other digital agencies participated, it presented an audience and target definition project, using proprietary tools.
