At the station since 2020, Mariana Cantarelli worked in the areas of digital media and branded content
CNN Brasil announced, this Monday (6), its new marketing director, Mariana Cantarelli. At the company since 2020, the executive was in charge of the digital media and branded content areas at CNN Brasil and the CNN Lab business unit. The following year, she also took over the company’s Commercial Strategy area, which will continue under her leadership.
Mariana Cantarelli is a specialist in digital marketing, graduated in Social Communication from ESPM and Law from PUC-SP. She had stints in communication vehicles in positions related to advertising marketing and, in agencies, in the areas of strategic planning, media and customer service.
In addition to CNN Brasil, his trajectory includes the general direction of business at the Global Digital Experience Agency Isobar. There are also visits to advertising agencies TBWA, Tudo, AlmapBBDO and JWThompson, serving clients such as Nivea, Azul Linhas Aéreas, Danone, Samsung, Shell, Visa, Ambev.
“CNN is one of the strongest brands in the world and its consolidation in Brazil is a work that involves more than 800 employees and 34 million viewers. We will work on its visibility and show its full potential to add new talent, more audience and new partners”, he said.
