She will occupy the position previously held by Hermann Mahnke, who took over as the company’s Marketing Customer Experience Director in the United States.
General Motors (GM) has announced Christianne Rego as the new Chief Marketing Officer (CMO) for South America. She will fill a position previously held by Hermann Mahnke, who took over as the company’s Marketing Customer Experience Director in the United States on April 1.
The most recent professional is the BIG Group, where she stayed for almost 4 years as executive director of marketing. With over 30 years of experience, she has worked for companies such as Unilever, Parmalat, Kraft Foods, Whirlpool, Pepsico, Mondelēz International (formerly Kraft Foods) and J. Macêdo.
“I love challenges and I am very happy with this opportunity. Consumers are increasingly building feelings with brands and craving for practicality and convenience and we want them to have a passion for GM and be able to buy our cars with just one click”, says the executive.
