The campaign is signed by Suno and aims to make society aware of small attitudes that make a difference
iFood launched the campaign “The Change Pays”, which focuses on sustainability and which stars Brazilian rapper and songwriter Gabriel, o Pensador.
The campaign, signed by Suno, aims to make society aware of small attitudes that make a difference to the environment, such as recycling, using non-polluting vehicles and dispensing single-use plastic items in orders made through the iFood app. As part of the action, the rapper changed his name on social media and introduced himself as Gabriel the Compensator.
“iFood is a brand whose purpose is to feed the future of Brazil and the world, with initiatives that positively impact all the people in our ecosystem. With this campaign, we seek to materialize our environmental objectives”, commented Bruno Montejorge, iFood Branding Director.
The campaign will be broadcast on Ifood’s social networks and will air close to the official launch of the iFood electric motorcycle, the first 100% adapted for delivery people and designed in partnership with the Brazilian automaker, Voltz. By 2025, the company wants to make 50% of its deliveries using clean vehicles.
