The first co-created content aired this week, ushering in a 7-episode monthly series.
QuintoAndar announced Casemiro as a new partner for the housing platform.
The streamer will be responsible for conducting co-created activations, in the “apê stalker” style in reference to one of the channel’s famous paintings, where he will comment on the properties available on QuintoAndar.
“At the beginning of the year, we underwent a rebranding in order to connect more and more people to our brand. Now having Casimiro on our content platforms makes perfect sense from the point of view of Brand”, said Flávia Mussalem, director of Brand & Product Marketing. “The idea is that we can take advantage of Casimiro’s talent, spontaneity, charisma and audience to take the message that living doesn’t have to and shouldn’t be complicated”, added the executive.
The streamer announced the partnership with QuintoAndar in his Twitch live last Friday (3) and the first co-created content was aired this week, inaugurating a series of 7 monthly episodes.