The campaign signed by Sioux invited influencers to tell their stories and reinforce their identities as part of the community.
Adobe Creative Cloud launched the “The Color of My Pride” web series to celebrate LGBTQIAPN+ Pride Month.
In the campaign created by Sioux, the company invited its digital influencers to tell their stories of pride and reinforce their identities as part of the community. The testimonials will be linked to the colors of the rainbow and their meanings.
“The objective is to give visibility to new and different perspectives of life, creating greater opportunities for the community to tell their stories, in addition to reinforcing how much diversity contributes to a more creative and inclusive world”, explained Vitor Gomes, Marketing Manager at Adobe. and member of the internal Pride committee in Brazil.
The team of influencers that star in the campaign is formed by: Bia Ferreira, singer and songwriter; Penelopy Jean, Drag Queen and DJ; Boombeat, rapper and songwriter; designer Thalita Lefèr; the illustrator Victor Liborio and the illustrator Gutierre Sousa, who were also invited to paint an illustration in the chosen color of the rainbow, representing its meaning in a statement given during the recording.
The artwork will be exhibited at Galeria Café SP, an LGBTQIAP+ nightclub located in the Pinheiros neighborhood, city of São Paulo, between June 6th and July 3rd.
According to Fernando Bragagnollo Teixeira, Strategy Director at Sioux, bringing in digital influencers from the community who also represent the diversity of color and gender was a way to increase the representation of the campaign. “The painting of a piece of art also refers to the value of creativity that is in Adobe’s DNA and is transmitted to the entire market through its software”, said Fernando.
Each week in June, two episodes will be released on Aobe’s official YouTube and Instagram profiles, as well as the profiles of participating content creators.