The collection “Fiscalize” uses prints to stimulate conversations about the electoral process
The Public Ministry of São Paulo (MPSP) has launched a limited collection of clothing with the aim of raising awareness among young people and stimulating conversations about the electoral process, called “Fiscalize”.
With the theme “MPSP oversees the 2022 Elections | You can trust”, the collection has hoodies, t-shirts, shorts, pants and caps with prints with alerts about electoral crimes, such as the phrases “Fake News is a crime”; “Prohibited Showmice”; “Candidate cannot make a paid post to speak ill of another candidate”; “Forbidden to give toast.
For dissemination, the pieces will be sent to influencers who talk to young audiences, such as Nath Araujo, Mahryan, Leandrinha Du Art, Lucas Vivot, among others, who will make stories encouraging young people to actively participate in the democratic process that elects the political representatives of the people, inspecting and denouncing.
“Our objective with this campaign is to invite citizens, especially the younger ones, to participate in the defense of democracy and its rites alongside the institutions, stimulating conversations with correct and reliable information to walk side by side in this election year, especially given the wave of fake news that threatens us”, commented the Attorney General of Justice, Mario Sarrubbo.
The campaign by the Public Ministry of São Paulo, produced by VMLY&R Brasil, has the support of the Escola Superior do MPSP, which will also carry out educational activities.
