Action by the bus travel platform brings cases of passengers who use the app to shorten distances
Buser launched its Valentine’s Day campaign, which features stories of couples who are in a long-distance relationship.
From June 3rd to 12th, the brand will publish on its networks the reports of couples who use the travel platform to meet, as is the case of Lucas Soares and Camila Gentil.
The couple has been together for almost three years, and she lives in São Paulo and he in Belo Horizonte, Minas Gerais. “We met on the internet, in an American football group. We saw bus trips as a cheaper and more practical way to see each other”, said Lucas.
In addition to stories of couples facing distances, Buser is betting on good humor to help those who want to enjoy the date with someone special. During the week, the brand will bring videos with good-natured singing, both for those who are committed or for those looking for a “crush”.
The content is presented by a customized Buser “Dummy”, inspired by the characters of Big Brother Brasil.
Completing the actions on the date, Buser also held a street action last weekend in the cities of São Paulo, Rio de Janeiro and Belo Horizonte, which was produced by Estalo.
Couples who passed by tourist spots, such as Avenida Paulista (SP), the edge of Ipanema beach in Rio and Lagoa Pampulha (BH), received heart-shaped balloons that contained discount coupons so they could enjoy a trip together.
