The line has advertising on more than 100 screens at subway stations, 50 bus stops, in addition to posts on social networks.
Dailus teamed up with Luísa Sonza to launch a nail polish collection inspired by the singer’s songs.
The collection has six nail polish colors, five creamy ones and a holographic top coat, namely: BOA MENINA (creamy white); VIP (creamy violet); BRABA (creamy red); TOMA (creamy pink); ANACONDA (black with iridescent particles); TURBO MODE (holographic top coat), plus a personalized box for those who buy the complete collection.
The campaign, which will be broken down into photos, videos and making off, was conceived by Dailus’ internal marketing team and is being disseminated on more than 100 screens at subway stations, 50 bus stops, in addition to having a live commerce during the singer’s concert on May 30th.
“Luísa represents many of our values. We are following the best moment of her career, which, in addition to all the hits already on her plate, will also perform at Rock In Rio this year”, said Carolina Bertelli, Marketing and New Business Director of the brand.
This is the brand’s second collaboration with celebrities. In 2021, Dailus launched a collection in partnership with influencer, comedian and actress, GKay, consisting of five creamy shades and a top coat.
