Thank you for reading this post, don't forget to subscribe!
To talk about the relaunch of FYs soda, the Heineken Group decided to promote a viral on TikTok, which will bring together influencers such as Sofia Trinity, Matheus Wobeto, Beatriz Algranti, between others.
Created by AlmapBBDO agency, with digital media strategy and execution signed by IProspect (Red Star), the action will win videos of influencers in the format of a duet with a character, to reinforce the attribute “50% Less Sugar. Less Marketing” by FYs.
The pieces will be sounded by a funk version of the famous gas song, free of copyright.
