Created in partnership with Esportecom and Visorama studio, the video shows the field lines transforming into offshore elements
PRIO, in partnership with Esportecom and Visorama studio, will air a film in honor of football on the big screens at Maracanã during the Fluminense X Atlético Mineiro game, this Wednesday (8). The recording also talks about the recovery and recycling of old oil fields.
In graphic language, the video shows the lines of the soccer field transforming into different elements of the offshore. To bring the Hammerhead Shark, the main character of the film, to life, the traditional cartoon technique with anime aspects was used.
“Football is part of Rio’s identity. The parallel between the soccer fields and the oil fields brings the brand closer to the carioca fan and helps to tell, in a playful way, how our operating model works”, explained Daniel Paulos Brito, PRIO brand manager.
In addition to the big screens, the campaign will extend to geolocated digital media and radio plays.
