‘Let’s Rock The Break’ campaign was developed by GUT São Paulo
“Let’s Rock The Break”, a campaign signed by GUT São Paulo for KitKat, presents the brand as a sponsor of Rock in Rio Brasil 2022. To communicate with the public, KitKat invited Jão to interpret the track that talks about how everyone will enjoy the biggest music and entertainment festival on the planet.
The title “Let’s Rock The Break” alludes to the slogan “Have a Break, Have a KitKat” already known to the public. “This generation has missed out on important social moments in recent years, and the festival’s return needs to be synonymous with extreme fun,” said Dolores de Pauli, account director at GUT São Paulo.
Influencers Pepê Barbosa and Laura Castro were chosen, along with Jão himself, to lead this movement that invites fun free of any standard. They will use their social networks to invite the public to make the most of Rock In Rio Brasil 2022, each in their own way.
Datasheet:
Agency: GUT São Paulo
Advertiser: Nestlé
Product: KitKat
Title: LET’S ROCK THE BREAK
Duration: 6 months
Territory: Brazil
ECD: Bruno Brux and Murilo Melo
Creative Director: Julia Mota and Lucas Adam
Associate Creative Director: Peter Rose and Gabi Marcatto
Creatives: Fillipi Longuini and Thiago Alves, Deborah Ferreira and Vitinho Chagas Marcos Bispo and Carolina Souza.
Managing Director: Valeria Barone
Head of Account: Alessandra Visintainer
Account Director: Dolores de Pauli
Account Manager: Guilherme Moliterni
Head of Strategy: Amanda Agostini
Planning Director: Juliana Nobre
Strategist: Eloá Fernandes
Head of Content: Patricia Moura
Social Strategists: Marcos Vinicius Oliveira and Carla Held
Head of Media & Data: Guilherme Cavalcante
Media Director: Guilherme Froiman
Media Manager: Talita Roza
Media Supervisor: Mayara Ceroula
Media Coordinator: Mayra Sales de Oliveira
Media Assistant: Flavio Brandão
Head of Operations: Mariane Goebel
Head of Production: Julia Ramos
Producer: Cátia Nucci
Producer: Landia
Stage Director: Hanna Batista
Director of Photography: Lícia Arosteguy
Stage Director 2nd Unit: Kaluã Leite
art director: Ana Henriques
Costume: Guga Saraiva
Make: Mari Kato
Stylist staff João: Leandro Porto
Make staff João: Sasa Ferreira
Managing directors & EP: Carol Dantas & Sebastian Hall
Executive production: Valentina Baisch
Executive production assistance: Larissa Delfini
Head of sales: Marie Nunes
LINE PRODUCER: Camilla Bastos
COORDINATION ASSISTANT: Luciana Andrade, Cidy Campos and Silvana Medeiros
PRODUCTION DIRECTOR: Felipe Rayol
PRODUCERS: Larissa Weichsler, Frederico Guerini
Production assistance: Danilo
Casting Producer: claudia secaf
Post production: Liquor
Assembler: Kaluã Leite
Post-production coordination: Elton Bronzeli e Jamila Ambar
Coordinator: Ale Campos
Finisher: Bruna Custodio
Island Assistant: Vinicius Cardoso
Art and animation director: Peter Alck
VFX/ COMP: Thamires Trindade and Ivan Lima
Illustrators: Ana Carolina Gonçalves, Josevanildo Machado, Juli Sartori, Krystal Teodoro, Leandro Tchico, Louise Bonne, Murilo Justianiano, Rafaela Tuma
TYPE DESIGNER: Juan Lucas Desa
3D: Felipe Torquato
Animators: Ana Carolina Gonçalves, Josevanildo Machado, Guilherme Mourão, Juli Sartori, Krystal Teodoro, Leandro Tchico, Louise Bonne, Marcela Siqueira, Murilo Justianiano, Rodrigo Yao
Colorist: Junior Xis
Audio Producer: LOUD+
Musical Direction: Gustavo Garbato + Fabio Smeili
Production: Felipe Kim, Bernardo Massot, Henrique Guimarães, Hugo Mariutti, Rafael Kabelo, Rodrigo Scarcello, Fejuca and Helton Oliveira
Finishing: Pedro Cortez, Ricardo Bertran, Luca Fasano, Eduardo Barbosa, André Giannini, Pedro Montessanti and Mauricio Canezin
Attendance: Karina Amabile, Prissioni Miranda and Hingrit Nitsche
Executive production: Maia Feres
Coordination: Ingrid Mabelle, Lara Fratucelli, Rafael Silvestrini, Leticia Nunes and Izabel Sanches
Voiceover: john
Canto: john
Produtora Making Of: MovID Films
Director: Ivo Duran
Director of photography: Renan Fernandes
Executive production: Ivo Duran
Assistant: Isabel Silveira
Mounting: Bruno Almeida
Finishing: Peter Augustus
Customer approval: Patricio Torres, Patricia Nacamuta, Gabriela Varela, Rafael Berenguer, Barbara Sapunar, Ionah Kochen
