The Range Management Entity (EAF) has as one of its obligations to encourage the migration of satellite dishes
Ogilvy Brasil won the account of EAF, the Entidade Administradora da Banda, a non-profit company, created by determination of Anatel and managed by the association of operators Claro, TIM and Vivo to operate all the counterparts of the 5G Auction notice, referring to the 3.5 GHz band.
“A new way of watching TV is coming”, this is the communication used by the agency and entity, starting this month to exchange satellite dishes in the country.
With a communication strategy prepared by Ogilvy, and using the EAF identity “Siga Antenado”, the campaign will expand the reach of the message of the need to install the new digital dish among Brazilians, and the process of this partnership begins now in June. The media strategy will focus on TV, radio, social networks, merchandising and outdoor media.
In addition to the campaign, EAF’s Siga Antenado website went live this Monday and concentrates, in a single place, all the necessary information about scheduling and installing the new and most modern equipment. The project’s mascot, “Anteninha”, was also presented and will contribute to the population’s engagement in the entity’s actions.
