With “Mais Uma Voz”, it invites independent artists to access the campaign’s website and download a musical pack, from which they can create new songs in “feats” with the artist
Mercado Livre invited singer Pabllo Vittar to a campaign that aims to boost more LGBTQIA+ artists. With “Mais Uma Voz”, he invites independent artists to access the campaign website and download a music pack, from which they can create new songs in “feats” with the artist and share on social networks.
The brand’s idea is that some of the feats created are publicized on the Mercado Livre profiles themselves, amplifying the strategy and the presence of new artists. “We want new voices to occupy more spaces and join great talents in Brazilian music who are already looking to strengthen and represent the LGBTQIA + community. We believe that supporting this movement reinforces our purpose of leading progress for society”, says Thais Souza Nicolau, branding director for Mercado Livre in Latin America.
The action reinforces the positioning of the brand, which has been a partner of the São Paulo LGBT Pride Parade Association for five years. Created by GUT São Paulo, it also has activations on social networks with influencer marketing content.
