In celebration of Valentine’s Day, Casillero del Diablo, the Chilean wine brand from Concha y Toro, presents its “Legendary Love” campaign.
Created by MullenLowe, the campaign aims to present to the public in a creative and aspirational way consumption occasions to enjoy a good wine, especially in special moments. The films and social actions work with influencers and show the couples Marcella Rica and Vitória Strada, Gabriel Leone and Carla Salle sharing their stories and telling about legendary moments of love since they met.
Communication happens even before Valentine’s Day. The films also encourage the brand to celebrate all these legendary loves in a unique way, not only that of Vitória and Marcella or Gabriel Leone and Carla Salle, but also that of all its consumers.
Close to the 12th, a series of take overs will be made available on the brand’s profile, where influencers will give tips and answer questions on how to achieve a legendary Valentine’s Day.
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