Largest festival of games, creation, business and networking in Latin America, theBIG Festivalestimates that around US$ 60 million will be moved during the Business Rounds of the 10th edition of the event. In all, more than 230 companies are already registered to participate in the professional meetings promoted by the festival.
Over ten years of the event, theBIG Festivalit has already moved around US$ 250 million and received more than 2,300 companies in the Business Rounds. For Gustavo Steinberg, director of the event, the expressive numbers are an indication of the strength of the Brazilian game development market. “Since the beginning, our mission has been to encourage the game industry in Brazil and help national developers to show their games to the public and the market. Year after year, the values moved at our business meetings only increase, which shows how much the Brazilian industry has shown its value”.
National Success Stories
During oBIG Festival2022, small and medium Brazilian developers can receive investments from funds from companies that come to the festival in search of business opportunities. “This is the best time to do business and show potential investors what the Brazilian market has to offer. Before, foreigners came to Brazil to get to know the market, today they already know that the opportunity is here and come to the event looking for business”, continues Gustavo.
Rogue Snail, the developer of the Relic Hunters franchise, is an example of a business that has seen great growth after participating in theBIG Festival. In 2015, the studio took the game Relic Hunters Zero to the event, and the exhibition of the game and funds raised at the festival paved the way for the company to grow and could, years later, make possible the sequel to the franchise,Relic Hunters: Rebelsreleased in partnership with Netflix.
Currently, the studio also has games such as Chroma Squad (from Behold Studios) and Star Vikings Forever in its portfolio, and is working on another game from its main franchise:Relic Hunters Legendin partnership with Gearbox Software, the developer of Borderlands.
“Even with all the challenges that our industry has gone through in the pandemic years, theBIGit’s still a really cool and accessible space where many more good stories can be told,” says Mark Venturelli, CEO and Creative Director of Rogue Snail.
Another living example of this partnership between BIG and indies is the gameSpacelines from the Far Out, from Coffeenauts. The game started as a college project in 2017 and already in the 2018 and 2019 editions, the studio was present at the event and participating in the business meetings.
“We participated in the rounds and met a lot of people, in addition to receiving a lot of feedback. The biggest impact was in 2019, when the game (which, at the time, was still called Spaceline Crew), was nominated for five categories at the Festival, winning the popular vote award”, says Fábio Rosa, co-founder of Coffeenauts.
Market data
The opening ceremony ofBIG Festivalwill be marked by the presentation of the firstNational Game Industry Surveywhich brings unprecedented data from the national market and maps the entire scenario of local developers, showing Brazil as a development hub and talent pool.
Result of a partnership between Abragames, Brazilian Association of Game Developers and ApexBrasil, Brazilian Trade and Investment Promotion Agency, the research will be presented by Carolina Caravana Laubisch and Rodrigo Terra, vice president and president of Abragames, respectively, Eros Ramos Tomaz da Silva, from ApexBrasil, and Eliana Russi, from the Brazil Games Export Project. The presentation can be followed in person and online, on July 7, at 10:05 am, in Auditorium 1.
O BIG Festival It also has a program of lectures aimed at professionals in the area in search of knowledge and experiences of large companies and names in the market. For the 2022 edition of the event, more than 140 hours of content are already scheduled and more talks are yet to be announced.
O BIG Festival2022 will take place from July 7th to 10th, at São Paulo Expo. The edition will continue with its virtual version, following the successful formula of its last two editions, held exclusively online.
Tickets for the areaBIG Play– with experimentation with games and lectures – are being sold in lots with prices starting at R$20 (half-price) and R$40 (full price). In the business meetings area (B2B area), ticket prices can be consulted on the Business Platform of theBIG Festival 2022.
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