The campaign, signed by CL, is a manifesto that questions the choices of the population
Raízes do Campo debuted its first advertising campaign that aims to highlight producers and the power of choices for more sustainable food.
The campaign, signed by CL, is a manifesto that questions the population’s choices and how they can transform people’s lives and the planet for the better, in addition to positively impacting the future.
The pieces show producers as protagonists and are aligned with the company’s values and purpose of being the bridge between those who produce and those who consume, ensuring a process that is accessible and with the fewest possible intermediaries.
“We are launching a brand that defends a still new concept, agroecology. The campaign highlights values that go beyond nutrition and shows how our choices make a difference, including for healthier eating”, said Marcio Stangalin, partner and planning director at CL.
In addition to the video, the campaign will also feature pieces for digital media, social networks and an influencer strategy.
“For us, ‘healthy’ eating is much more than the nutritional table. It has to be healthy for everyone. And today, more and more, we have the power of choice to make this true. This is what we want to encourage with our first campaign and, mainly, with each of our products”, said Lilian Reis, marketing and innovation director at Raízes do Campo.
The communication debut takes place during Naturaltech 2022, the largest natural products fair in Latin America, which takes place between June 8 and 11, in Anhembi (São Paulo).
