Mynd, the largest influencer and entertainment marketing agency in the country, holds the 3rd edition of the Pride Festival on July 1st and 2nd in São Paulo (SP). The event, held for the first time in person, celebrates International LGBTQIAP+ Pride Day, celebrated on June 28, and will have lots of music, artistic performances, experiences, as well as interviews and special appearances by important personalities for the community.
Among the confirmed singers are Pabllo Vittar, Pocah, Pepita, Mateus Carrilho, Aretuza Lovi, Lia Clark, Chameleo, Danny Bond, Thiago Pantaleão and Heey Cat. Check out the promotional poster:
The Festival is a partnership between Mynd and Agrada Produções, which has great expertise in events focused on the LGBTQIAP+ community. For this edition, a complete structure will be set up so that the audience can have fun and watch their favorite artists on both days.
Mari Campos, Artistic Director of Mynd, says:
“The first and second editions of the Festival were made in live format, due to the pandemic. But since then, with the positive repercussion we had, we already knew that this would be a project that would have its face-to-face version in the future. We are very happy to do this, as the event is primarily made to celebrate LGBTQIAP+ pride. We hope that the public will enjoy the more than 20 hours of music, with the main artists of the community, over the two days of the Festival.”
The first editions of the event raised more than 115 thousand reais to help LGBTQIAP+ institutions, which welcome people in vulnerability. For this year, expectations are high, since, in addition to the strong line-up, the event will also have affordable prices and packages for the public to attend.
Nathalia Takenobu, partner at Agrada Produções, says:
“We were very honored to be part of the first in-person edition of the Pride Festival. Undoubtedly, it is one of the most complete deliveries that the LGBTQIAP+ audience will have, with a lot of visibility and inclusion on stage and in spaces during the event. Not to mention the employability in the production team, which will be huge.”
The Festival is presented by Prime Video, sponsored by Amstel and has the support of NIVEA and CloseUp. Sales start on Friday, the 10th, through the Ingresse platform
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