HyperX, team at HP Inc. dedicated to gamer peripherals and a leading brand in gaming and eSports products, goes beyond electronic games with its new marketing campaign “Beyond The Game”, which shows how the brand’s equipment is inserted in the lifestyle of people with profiles, styles and , preferences and varied habits.
Caio Martins, marketing manager for HyperX in Latin America, explains:
“The campaign is part of the We’re All Gamers slogan support plan, which reflects the way HyperX sees the electronic game market. We are all gamers at some point in our routine and this is independent of any social issue, gender, race, creed or level of knowledge about games. With the new advertising pieces we show that our products are inserted in the most diverse lifestyles, whether sportsmen, those who work at home, those who are always on the move, those who take care of the family, those who play a lot or anyone else. ”
The Beyond the Game campaign has already started on HyperX’s official channels on YouTube, Instagram, Twitter and TikTok, and initially features five characters expressing freedom, creativity, passion and skill while using the brand’s products. Gaius complete:
“The tattoo artist, the musician, the freestyle soccer player, the office worker and the e-sports pro-player have different professional profiles, but, on the other hand, they have in common the HyperX products inserted into their routines, whether in leisure time or to concentrate on daily tasks.”
Check out the main campaign video:
In addition to the main video, the first part of the campaign has five short videos, each focused on one of the profiles portrayed, and explores the use of equipment in different situations. Beyond the Game, which will last for six months, will also feature a second release with the presence of famous influencers who will share personal stories using the hashtag #BeyondTheGame to engage with their followers, and invite them to also tell remarkable moments in their lives on TikTok. The best reports, both from influencers and users, will be compiled into a final video, which will be released in the second half of the year.
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