Brasil Game Show (BGS) prepares to bring the biggest edition of all time in 2022 and announces IGN Brasil and MGG as official media partners. The brands, which are part of Webedia Gaming, have already covered BGS editorial for five editions. The event brings together the main companies in the sector, and this year will have more than 400 exhibitors who will present the news from the console, PC, mobile, VR market, in addition to many eSports competitions, cosplayers, activations, lectures and shows.
Since 2015, Webedia has been present at BGS with the production of exclusive content. In 2019, the last edition of the fair, there were more than 6.5 million impacts during coverage on networks and websites and 25 hours of content broadcast live during the lives of IGN and MGG.
Webedia Brasil Entertainment Director Antoine Clauzel explains how the partnership took place:
“It makes perfect sense to bring together the largest games fair in Latin America with the two leading vehicles in journalistic content on the subject in the country. We will join forces to provide the grandiose coverage that the event deserves and use our expertise to bring us even closer to the biggest brands in the sector. Our purpose is to create the best content solutions to bring these great brands closer to the gamer audience.”
According to Comscore, IGN and MGG rank first for journalistic content in the Games category, with more than 2.9 million users. In addition, vehicles account for 53.6 million of all video views in Brazil in the same category. The media partnership with BGS includes daily face-to-face coverage, special BGS channels within each brand, daily specials and content for social media.
For Marcelo Tavares, CEO of Brasil Game Show, the long-standing partnership with Webedia benefits the entire Brazilian gaming ecosystem, from brands to the public. “The quality of coverage and credibility of vehicles such as IGN and MGG are great differentials for exhibitors to present their news and for gamers from all over the world to follow the best that happens at the fair. We look forward to sharing the big announcements, launches, games, championships and attractions from the seven days of BGS with the market, and Webedia is with us on this important mission.”
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