Ten years ago, in 2011, the Criteo opened its operation in Brazil. Since the launch of the first office, at Alameda Santos, with the local team still lean and in charge of Alessander Firmino, Criteo Brasil has always presented admirable growth, not only in important business metrics, but also in its partnerships, both with internal collaborators as with customers. Since then, the business it only grew, incorporating the first hired professionals who established an exceptional corporate culture and a high level of service quality, with which the company operates today.
Rapid growth
Criteo do Brasil quickly established itself as a reference in retargeting campaigns and the excellent results ran through the market, establishing the basis for lasting partnerships and a positive reputation in the Brazilian market. In a short time, large companies were included in the client portfolio. Soon after, the small and medium business operation was launched and, nowadays, it offers specialized services for all types of operations, including agencies of all sizes and objectives. It is also noteworthy that, little by little, they were adding and developing great professionals, in addition to offering many more solutions than before, ranging from performance solutions, to Full-Funnel Branding and Awareness, including video and contextual, and everything passing through automation and Artificial Intelligence already well known and established worldwide.
Criteo contributed to national e-commerce
This brief but intense 10-year history of Criteo in Brazil is intertwined with the evolution of the e-commerce market in the country. In a way, Criteo’s trajectory helped consolidate this market while the company learned to deal with customer challenges. Customers who, over time, ended up becoming great long-term partners.
None of this story would have happened if it weren’t for the fundamental contribution of many amazing professionals. Criteo thanks all its clients, old and new, agencies and vehicles, Publishers, partners and, above all, professionals who have already gone through or are part of the team, newcomers and veterans. The current director general of the Latin America region, Tiago Cardoso, thanks:
“Thank you very much to friends, clients and colleagues who, always with ethics and honesty, helped build this story. These are just the first years of Criteo in Brazil. We’re just getting started!”
Company is ready for changes
Today, Criteo LATAM works with partnerships that help to take its services to more than a thousand companies throughout Latin America, and all of this is the foundation that will support success beyond the next 10 years. There is no doubt that the challenges ahead are difficult, especially all the changes related to Third-Party Cookies and Data Privacy, but Criteo is prepared to increasingly strengthen its leadership position in the market as Commerce Media Platform as well as to provide a quality service, always guided by the company’s vision: ‘Create enriching experiences for every consumer by empowering marketers and media around the world with reliable and impactful advertising’.
“And it is with that in mind that we are going to face what lies ahead. Thanks to everyone who is part of our history, directly or indirectly. It’s been amazing to build this journey and we still have a lot to celebrate, celebrate and improve in this constant evolution. Count on us, and thank you again!”, concludes Cardoso.
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