NBS, Bullet and Reckitt are companies with news
The week, cut by the Corpus Christi holiday this Thursday (16), showed less movement in the communication market. However, there were restructuring processes, new leadership and hiring in some areas.
One of the news was the departure of André Lima from NBS, the agency of which he was a partner and CEO and CCO. Founded in 2002, it has been part of the Dentsu Aegis Network group since 2014. The departure, according to the executive, was part of the sale process.
“I am enormously proud of the brand of creativity, strategy and innovation that we have built at NBS, the partnerships we have established with so many clients and the formation of great talents that today multiply the ‘no bullshit’ way of thinking about other companies”, he said.
The Union
La Unión has restructured its team and announces news. Tiago Torres is the new planning director of the agency and producer. Reiji Takeyama and Penélope Genoveza, who have been with the company since 2021, have just been promoted to project manager and art director, respectively.
The three collaborators will report directly to the agency’s founder, Samuel Segatelli.
Reckitt
The Reckitt Group announced the arrival of Rafael Apostolico as head of e-commerce at Reckitt Health & Nutrition Comercial. With almost 10 years at the company, Rafael arrived in Brazil after two years at Reckitt in Singapore, where he held the position of Regional Manager of Reckitt’s e-commerce for Southeast Asia.
Apostolic takes charge of the company’s division, which includes products aimed at health and nutrition, such as Luftal, Veet, Olla, Strepsils, Sustagen Adults+, Sustagen Kids and, more recently, analgesics, Nuromol and LuftaFEM, and will be in charge of the business. digital.
Bullet
Jorge Sato is Bullet’s newest head of strategy for clients such as Coca-Cola, Bauducco, Itaú, Mercado Livre and Coral. The professional, who returns to the agency after 10 years, is part of the team led by Aline Noya, CCO.
“I am very happy and excited. I can say that working at Bullet means a lot to me and my entire generation. The agency was and continues to be the most representative of our industry, with passionate, restless people who are incessantly seeking innovation in ideas, business and technology”, says Sato.
Producer Associates
Júlia Motta arrives as executive producer at Produção Associados and joins Antonia Cid Ferreira and Simone Chasseraux. With experience working with brands such as Banco do Brasil, Sebrae, Bradesco, NotCo, Coca-Cola, Hasbro and Americanas, the professional will support the company’s scene directors.
green4T
green4T introduced Fernando Andrade as VP and CFO. The executive will have the challenge of promoting an organizational culture focused on people, quality and technology, which will support the growth of the company’s offer of services and solutions in Brazil and Latin America.
