“Living in connection is inspiring” campaign, created and developed by Make ID, aims to reinforce the company’s culture
John Deere launched a campaign to show how the connections of human relationships can be inspiring, called “Living in connection is inspiring”.
The campaign, created and developed by Make ID, aims to reinforce the company’s culture through the 3 strategic pillars: people, sustainability and technological innovation.
“We brought these three pillars in different ways, mainly in the central message, that living in connection is inspiring because, after all, these are the connections that the brand makes to improve food production and improve construction”, said José Francisco Barbosa, director of strategy at Make ID.
In a 40” video manifest, the company puts people in focus as an invitation for the public to be inspired by the experience of connections in the pursuit of sustainability.
“We want to inspire people so that together we can build a better, more sustainable and more equal world. We also aim to honor all those who produce food for the world and who build infrastructure for the country’s development”, said Alfredo Miguel Neto, director of corporate affairs at John Deere for Latin America.
The institutional action marks the beginning of a series of strategies that the company will develop in the coming months to strengthen ties with the public.
“We work on the main pillars of the brand through the concept and the various materials that we will disclose throughout the campaign. The video is a great manifesto, in which we present the diversity and protagonism of people and human connections, highlighting the company’s presence in all moments of life, through its operations in the agricultural, construction and forestry segments”, explained Graziela Monaco, Creative Director of Make ID.
