The campaign “Toque Certo is with Suvinil” was created by BFerraz and produced by Santeria
Suvinil, BASF’s decorative paints brand, launched a campaign starring Paulo Vieira, where the comedian gives tips on how to facilitate consumers’ painting journey.
Created by BFerraz and produced by Santeria, directed by Judith Belfer, the campaign “Toque Certo é com Suvinil” features films that bring a simple, close and humorous language.
“To fulfill our objective, and indeed facilitate the journey, we ensure that this movement is not limited to media and social networks. The campaign is powerful in all points of contact, from specific content for painters and shopkeepers to trade marketing actions and differentiated materials at POSs”, said Renato Firmiano, Marketing director at Suvinil.
