Aberje Trends 2022 will bring together market leaders to discuss the theme “The great trends in corporate communication in the metaverse era”. The event will take place on June 22 and 23 at Instituto Tomie Ohtake, in São Paulo.
Guests will present cases and discuss the main trends in communication in a post-pandemic world and with digital advances.
The opening lecture on June 22nd, called “Megatrends (non-obvious) in Communication” will be given by journalist and writer Pedro Doria, who will then mediate the roundtable that will debate the topic “CEOs: Trends in Business Management”. Business and the Impact on Corporate Communication”, which will be attended by Gustavo Werneck, CEO of Gerdau and Jerome Cadier, CEO of LATAM Brazil.
The first day of the event will also have the participation of Larissa Santos Battistini, manager of Institutional Communication at Bayer Brasil; Helena Alonso, Head of Corporate Communications for Dow in Brazil and Raquel Ogando, Global Director of Communication and Reputation at BRF, among other speakers.
On June 23, the opening lecture, entitled “Web3, Nfts and the Future of Companies in a Cookies-Free World” will be presented by Rafael Sbarai, head of Product and Operations at Cartola Express at Grupo Globo.
The event will also count on the participation of Leandro Provedel, Corporate Manager of Communication and Brand at Engie Brasil; Maria Elisa Curcio, legal and institutional relations director at Ypê; Renata Spallicci, VP of Apsen Farmacêutica and Luiz Eduardo Serafim, Head of Brand & Communication and Innovation Leader at 3M.
Aberje Trends 2022 is sponsored by Bayer companies; Energisa Group; Engie; Gerdau; Itau; LATAM Airlines; LexisNexis and P3K Communication.
