Partnership is part of Puma’s new Female Artist Series, an initiative that celebrates equality and empowers female artist voices.
Puma launched a partnership with Frida Kahlo Corporation and OEG Latino, with the PUMA x FRIDA KAHLO collection, named after the Mexican painter.
The collection features designs that unite Frida’s art and culture in pieces such as the Run XX NITRO Frida Kahlo sneakers, which were thought and made exclusively for women, with floral details and a black upper with red and gold accents, in addition to other pieces. of clothing and accessories.
The partnership is part of Puma’s new Female Artist Series, an initiative that celebrates equality and empowers the voices of women artists, where the brand is creating a new dimension for the She Moves Us campaign, creating products with purpose in partnership with historic artists and also with those on the rise.
